EOTO presentations : Blog #10

 

    Group 2’s presentation on the mediasphere grabbed my attention because of how the mediasphere affects our opinions and lifestyle everyday.

Online influence (mediasphere). “A person who has become well known through the use of the internet and social media, and uses celebrities to iendorese and promote ideas”. Online influencers have an internet personalicnity, experience, and a consumer that spreads their opinion to nasses. They are opinion leaders and can be bias in sharing advertisements. The underlying mechanisms of oline influence is credibility, trsutwoethiness, attractiveness, expertise, popularity, and familiarity. 

The effects of online influencers are new job opportunities, fast marketing tools, awareness, spread of information, reputation, and controversy. Regarding fast marketing tool, if  an influencer has a lot of followers, views, or likes, their advertising is convenient as it is most likely to hit target audiences. With reputation, this could hurt the influencer is they have a past of credibility, misinformation, and disinformation. 

Next, alternative media is on blogs, cookbook blogs, and many ranges of social media sites. It gives authors a chance to write their topics on the internet, leading them to branch out on their own. Because of their separation from the government, their works can be no entirely true, leading them to spread fasle information. Citizen journalism is ordinary people who share news, and honestly they arent very beneficial. 

The echochmaber occurs when an individual only has interactions with information, people, or sources that reinforce a specific narrative that is in line with their own views. Echochamber is caused by selective exposure and conformation bias. The implication of echochamber is the gravitation towards like-minded indivudauls, which could then create division. Online people lack empathy and public health risk rises. 

Positive and negative effects of echochamber include confirmation bias, virtual fellowship, and collective synergy. While misinformation, narrow-mindedness, and confirmation bias creates trust issues.Lastly , rechonizing echochambers is when 1 perspective is provided and opinions are rumbered to be incomplete.