Tuesday, April 16, 2024

EOTO terms & concepts : blog #8

The Sherman Anti-trust Act of 1890 was the first measure passed by the U.S. Congress to prohibit trusts. It was named for Senator John Sherman of Ohio, a chairman of the Senate finance committee and the Secretary of the Treasury under President Hayes.

The Sherman Anti-Trust Act authorized the federal government to institute proceedings against trusts to dissolve them. Any combination "in the form of trust or otherwise that was in restraint of trade or commerce among the several states, or with foreign nations" was declared illegal. Persons forming such combinations were subject to fines of $5,000 and a year in jail. Individuals and companies suffering losses because of trusts were permitted to sue in federal court for triple the damages.


This act's positive aspect was that it was originally made to preserve our “democratic political and social institutions.” Competition in a free market benefited American buyers, workers, and taxpayers by providing consumers with lower prices, better quality, greater choice, and innovation.


The negative to this Act was that it was loosely worded and failed to define "trust," "combination," "conspiracy," and "monopoly." This left the interpretation of the act almost entirely to the judiciary.

The Sherman Antitrust Act affected different segments of society, including socio-economic status and age status. 

Wealthy individuals or corporations may be targeted by the Act if they engage in monopolies or merge because it could harm their competition. Those who were poor had their competition increased, which led to lower prices and more choices for consumers, benefiting lower-income individuals.

Older individuals could have established businesses or investments that antitrust regulations could impact if they merge with industries prone to monopoly behavior. Young entrepreneurs may benefit from the Act as it creates a more general playing field, allowing them to enter markets without facing unfair competition. Males were prone to be affected by the competition because there were so many male-dominated businesses. In contrast, women-owned companies where women have a significant presence may benefit from increased competition.

The Sherman Antitrust Act can affect individuals, families, friends, and generations, depending on their involvement in the economy and various industries.

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Media consolidation refers to the trend where fewer and fewer large corporations own and control a significant portion of the media landscape. Recent research shows media consolidation targets local stations focusing on national politics at the expense of local politics. 


This consolidation can have several positive and negative implications. The larger media benefited from economies of scale, allowing them to invest in high-quality content, advanced technology, and supplies that smaller companies may not afford. This positively lead to improved production values and better services for consumers. Media companies can cross-promote content and products over TV networks and streaming services to increase exposure and gain higher revenues. Lastly, Large media can reach audiences worldwide, impacting cultural exchange and diversity of content. This can benefit consumers who want access to various perspectives and entertainment options from different regions.

On the negative side, Media consolidation often results in fewer independent media outlets, leading to constant content and viewpoints. This limits the diversity of voices represented in the media. Consolidated media companies may prioritize national or global news over local coverage, leading to declining local journalism and lowering community engagement. When a few large corporations dominate the media, they can significantly influence public opinion, political discourse, and cultural norms. This concentration of power raises concerns about censorship, bias, and the ability of these corporations to shape public perceptions according to their interests.

Mark Cooper, the director of research at the Consumer Federation of America, conducted a study on media consolidation. The study showed a direct link between increasing media concentration and the lack of minority ownership in the media.

  • Women comprise 51 percent of the entire U.S. population but own only 4.97 percent of all TV stations.

  • Minorities comprise 33 percent of the U.S. population but own only 3.26 percent of all stations.

  • While female and minority ownership has advanced in other industries since the late 1990s, it has worsened in the broadcast sector.

  • Hispanic- or Latino-owned stations reach just 21.8 percent of the Latino TV households in the United States.

Media consolidation can profoundly impact individuals, families, and entire generations by shaping the information they receive, the cultural content they consume, and the diversity of voices they encounter. Here's how it might affect different groups:

As an individual, media consolidation can influence the sources of news and information you can access. Fewer media companies may mean a narrower range of perspectives and less diversity. Like you, your family and friends may experience the effects of media consolidation through their media consumption habits and access to information.

 Media consolidation can significantly impact our generation's media landscape and consumption habits. You and your peers may rely heavily on large corporations’ digital platforms and streaming services for entertainment and information. This can affect the availability of job opportunities in media-related industries. Fewer independent media outlets may result in fewer options for aspiring journalists, content creators, and media professionals.

Overall, media consolidation can influence individuals, media, and generations by shaping the media environment, influencing cultural norms, and impacting economic opportunities in media-related fields. It's essential to be aware of these effects and advocate for policies that promote diversity, competition, and transparency in the media industry.


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